Wednesday, April 30, 2008

Customer Service



Attention GM - Southwest Student Insurance Plans: I thought that by advertising a live chat with a live person, that's what would really happen. Enticing me to chat with you live was an offer I wasn't ready to pass up. But really? Live chat does not mean asking me to put my email in a little box with my question next to it, so you can email me days later.

You have failed me.

You should learn a lesson from Backcountry.com. Who knew that companies actually hire people to answer your questions right then and there, as if we were instant messaging buddies. And they even post a picture of the hot, outdoorsy guy helping me. Even if it isn't really him, it's great customer service!

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